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Where you place your banners is crucial. Click here to see a diagram of the best banner placements. I have numbered each spot in the order of importance:

  1. Place either a 336×280 banner or a 300×250 banner (the bigger the better) in the top-left corner of the main content area of your website.
  2. Place a 728×90 banner along the top of your website, to the right of your logo.
  3. Place a 336×280 or a 300×250 banner (the bigger the better) in the top of your right sidebar.*
  4. Place a 160×600 banner immediately below it.

You don’t need to use them all, but you should try to utilize as many of these spots as you can.

*Remember: if you have a newsletter opt-in form in the sidebar, place it above the banners. It is more important to build subscribers to your website.